Van Gelder, Sicco <br/><br/>
Global Brand Strategy  Unlocking Branding Potential Across Countries, Cultures & Markets 

 - London  Kogan Page  2003 
 - ix, 260p.  ill  23cm 
<br/><br/> Includes index 
<br/><br/>Includes reference 
<br/><br/><label>ISBN: </label>074944469X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand names products Planning <br/>Brand names products Marketing <br/>Brand names products Management <br/>Export marketing