TY  - BOOK
AU  - Van Gelder,Sicco
TI  - Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures & Markets
SN  - 074944469X
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Brand names products
KW  - Planning
KW  - Marketing
KW  - Management
KW  - Export marketing
N1  - Includes index; Includes reference
ER  -