000			01590nam a22002297a 4500
003			OSt
005			20240806145347.0
008			240806b ||||| |||| 00| 0 eng d
020			_a9780316314046 _qHardcopy
040			_bEng _cPusat Penyelidikan Mineral, Jabatan Mineral Dan Geosains Malaysia
082			_2First Edition 2017 _a658.802 KIM
100			_eKim, W. Chan
245			_aBlue Ocean Shift Beyond Competing : Proven Steps To Inspire Confidence And Seize New Growth / _cW. Chan Kim, Renee Mauborgne
250			_aFirst Edition 2017
260			_aNew York _bHachette Books _c2017
300			_axi, 322 p. _bill., _c24 cm
504			_aIncludes bibliographical references ( p. 305 - 307 ), indexs ( p. 309 - 319 )
520			_aBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.
650			_vNew products -- Market segmentation
700			_dMauborgne, Renée
942			_2ddc _cBK
999			_c25498 _d25498