Global Brand Strategy (Record no. 17685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000000229 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091015 a eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 074944469X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Library of Congress |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8'27 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | VAN 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Van Gelder, Sicco |
| 245 00 - TITLE STATEMENT | |
| Title | Global Brand Strategy |
| Remainder of title | Unlocking Branding Potential Across Countries, Cultures & Markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 260p. |
| Other physical details | ill |
| Dimensions | 23cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Includes reference |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand names products |
| Topical term following geographic name entry element | Planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand names products |
| Topical term following geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand names products |
| Topical term following geographic name entry element | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | Open Shelf | JMG IBUPEJABAT | JMG IBUPEJABAT | Open Shelf | 23/05/2019 | 658.8'27 VAN 2003 | 0000000498 | 23/05/2019 | 23/05/2019 | Books |