Blue Ocean Shift Beyond Competing : Proven Steps To Inspire Confidence And Seize New Growth / W. Chan Kim, Renee Mauborgne
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TextPublisher: New York Hachette Books 2017Edition: First Edition 2017Description: xi, 322 p. ill., 24 cmISBN: 9780316314046Subject(s): -- New products -- Market segmentationDDC classification: 658.802 KIM Summary: Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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PPM Open Shelf | Open Shelf | 658.802 KIM 2017 (Browse shelf) | Available |
Browsing PPM shelves, Shelving location: Open Shelf, Collection: Open Shelf Close shelf browser
| 658.4092 VAN 1994 Discovering The Leader In You / | 658.45 ABD 2003 Komunikasi Di Tempat Kerja / | 658.562 OAK 1994 Cases In Total Quality Management / | 658.802 KIM 2017 Blue Ocean Shift Beyond Competing : Proven Steps To Inspire Confidence And Seize New Growth / | 660 HAL 1996 Kimia Untuk Jurutera Dan Ahli Teknologi / | 660 SCH 1988 The Engineering Of Chemical Reactions / | 660.2 RUM 1990 Particle Technology / |
Includes bibliographical references ( p. 305 - 307 ), indexs ( p. 309 - 319 )
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.
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