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Global Brand Strategy Unlocking Branding Potential Across Countries, Cultures & Markets

By: Van Gelder, SiccoMaterial type: TextTextPublisher: London Kogan Page 2003Description: ix, 260p. ill 23cmISBN: 074944469XSubject(s): Brand names products Planning | Brand names products Marketing | Brand names products Management | Export marketingDissertation note: Includes reference
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books JMG IBUPEJABAT
Open Shelf 		Open Shelf 658.8'27 VAN 2003 (Browse shelf) Available 0000000498
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Includes index

Includes reference

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